Overview

As Media Director for Paramore|Redd I have had the privilege of overseeing social media efforts for clients like Tennessee Tourism, Back Yard Burgers and Chase Amazon Rewards. We've learned how to do social the right way, but we've also learned a few valuable lessons the hard way.

Building Trust is the most important part of any media strategy.

In this session will run a quick exercise how to build trust on social media platforms that is genuine and transparent.

Why Build A Social Media Strategy?

To start conversations with a new audience
To deepen conversations with an existing audience
To make all conversations more efficient

What Are the Benefits of a Social Media Strategy?

A Social Media Strategy helps your business or organization have a consistent message and voice

Previous Session Title:

Making Money selling NumberGarage, Cellular, Satellite TV, and more ...

We are wanting to discuss Affiliate programs, and how we approached the Affiliate programs in our product offering with Freedom Marketing Group.

Please understand: We are not selling anything to the PodCamp community through our "Session" at this years event. We believe in the power of affiliate sales models, and want to share our experience, and success as it relates to the way to make money with affiliate relationships.

A presentation about the good, the bad, and the lame stuff presenters do everyday. If you have given a speech in any public forum, you will find humor in this presentation.

Need more? I'll cover terms like these:

Break Mistake: [breyk mi-steyk] The voluntary adjournment of a presentation, enacted by the presenter, which often results in broad-scale pandemonium.

Awkward Arm: [awk-werd ahrm] A psychosomatic disorder characterized by robotic, alien, or non-existent arm motion in presenters, engendering vague feelings of fear, pity, or contempt in the audience.

This isn't your workshop spin from some odd '80's film by Steven Soderbergh. I promise.. Okay, I lied already. It is a shameless rip off.

Excluding your porn spam, that's to easy. Where does our sexuality & social media behaviors collide.. Promise it will be a interesting conversation... Well, that could be a lie as well. I promise it won't be like anything else going on at PodCamp 2010.

Pundits tell us that individuals have more power now than ever before thanks to the explosion of personal media from blogging to podcasting to video sharing to social networking to mobile apps to location-based services.

Are we using this power responsibly and effectively? Is social media growth sustainable? Why are we behaving in an anti-social manner on social networks?

No cribbed answers or parroted advice, just questions to start the conversation that we–the evangelists, experts, and early adopters–need have.

Using best practices to fine-tune your e-newsletter so that it more effectively communicates with your audience.

Content strategy is an emerging practice, and it involves a lot more than just text - it also includes images, video, and audio. We'll talk about content inventories, qualitative content reviews, learning what your users want, how social media and analytics fits in, and designing a workflow for the content creation process. We'll see who's doing it right, and what you can learn from their sites. You'll leave knowing how to create high-quality content that meets users' needs and that reinforces your company's brand.

So, you're on Twitter. You have 887 friends on Facebook. Are you engaging and interesting online as well as in person? Do you talk to people at networking events or are you a wallflower wino (nothing against winos)? Most people are a little bit of both, and I want to teach you about Social NETiquette, combining traditional networking hints with social media outlets.

Tired of using the same three fonts on all your web design work? Want to spice up your approaches to typography on the web?

We'll take a look at some techniques for kicking things up a notch, ranging from innovative CSS tricks to using non-core fonts.