Cadillac Ranch Upstairs

A full run down of setting up your social media broadcasting system to increase and monitor your brand awareness using all the latest tools!

This will include:

- Setting up your social network profiles for yourself or brand
- Linking your profiles together to avoid duplicate publications
- Using social aggregators to update all networks at once
- Monitoring mentions of your name and/or brand across the web
- Adding SEO into the mix
- Establishing your 'Thought Leadership'
- Broadcasting and monitoring from your mobile just as easy as if you were at home

It used to be that a website was important to get your business out there and maybe even some SEO... well now its online video. Find out how to make an effective online video, and how using social media can bring more clients to your business using less money than ever before! The experts in online video and social media in Nashville, discover615.com present leveraging your business through online video and how its changing the face of the advertising world.

Building Trust is the most important part of any media strategy.

In this session will run a quick exercise how to build trust on social media platforms that is genuine and transparent.

Why Build A Social Media Strategy?

To start conversations with a new audience
To deepen conversations with an existing audience
To make all conversations more efficient

What Are the Benefits of a Social Media Strategy?

A Social Media Strategy helps your business or organization have a consistent message and voice

Bluegrass/newgrass star Sam Bush had a challenge. His CD 'Circles Around Me' was released in the late fall of 2009, a time when he'd be off the road for several months. How could he and his label Sugar Hill Records keep a spotlight on the album after the initial reviews got published? How could they create a sales story to lead into the spring/summer festival season? The answer was Sam Bush Television, a branded weekly drop of high-value video exclusively at SamBush.com, promoted by concerted efforts across social media.

Cliff Ravenscraft is a full-time podcast producer and podcast consultant. He has been podcasting and consulting other podcasters since December of 2005. He's produced 2,000 of his own individual podcast episodes and has an audience of more than 50,000 subscribers to his network of podcasts that can be found at gspn.tv.

In this session, Cliff will share nearly 100 items that he looks at when he is hired to evaluate a podcast for a client.

Collaboration is the key to any businesses' success. Today's economy finds many of us working alone or with remote teams online. You can utilize thousands of available social apps to communicate with others, but until you understand how to respect the laws of true collaboration these tools are useless.

Join our session to learn how to value the power of true collaboration and leverage online social media to gain personal growth, and execute at a new level of "great."

Podcasting as Media

This session will review how the podcast Concert Blast became accepted as the New Media to review concerts, interview artists, and to promote music events.

This session will have an overview of the steps that Concert Blast took that began their journey since May of 2005. The importance of having your passion to follow through on a timely basis, how to contact the right people, and how to get the attention of the people with the power to accept you to be the New Media.

Skype has become a perfect tool for creating a panel discussions on your podcast. We'll go through the basics of what tools you need, costs, how to set-up your computer and record from Skype for your podcast.

Please post comments and questions you may have below; then I can adjust my presentation so everybody gets something out of the time we have. Thanks!