11:15 am

Bluegrass/newgrass star Sam Bush had a challenge. His CD 'Circles Around Me' was released in the late fall of 2009, a time when he'd be off the road for several months. How could he and his label Sugar Hill Records keep a spotlight on the album after the initial reviews got published? How could they create a sales story to lead into the spring/summer festival season? The answer was Sam Bush Television, a branded weekly drop of high-value video exclusively at SamBush.com, promoted by concerted efforts across social media.

Show your users or potential customers how to user your product in short segments of screen video captures. Then wrap these videos into a feed to create a screencast.

I'll show you some of the basic tools and process that go into creating screencasts. Both software and hardware needed to get started, as well as some best practices for content creators at all levels. If you've ever considered add screencasts to show off your product or just want to add how-to videos to a online help site, this session will show you all the tools to get started.

Newspaper readership is at its lowest point in 70 years even though the population has tripled over that same period. Magazines and even television have been in steady decline since 2000. And, Bill Gates believes that no one-NO ONE- under 50 will use the Yellow Pages at all! The old stuff ain’t working, because people have moved online.

On the web, just being present longer cuts it. Instead, you've got to deliver content and value to your customers in ways that leave them thrilled. Unfortunately, in the fast paced world of web design and development, the design of the user experience - the work dedicated to making sure the website serves the customer in the best way - often gets neglected or omitted. In today's marketplace, better usability equals bigger revenue, as is being proven time and again.