Make New Friends While Keeping The Old: Climbing the Social Ladder Without Alienating Your Audience

You have a Facebook profile, a Facebook page, a blog or two, three Twitter accounts, Google Wave, Google Buzz, as well as profiles on lala, Blip, MySpace (still) and a few others you can't remember your password to. So now what? How do you find and build your audience beyond your current followers and fans without losing those you already have or the few brain cells you have left?

In this session, Taylor Vick and I will be holding an open forum while discussing with you the ways to have a blast with social media as you create movements, not campaigns that will build not only your audience, but your relationship with it.

Janet Hagan and Taylor Vick work in online marketing for the largest distributor of independent classical music in the world, Naxos of America. They also contribute to several blogs, one of which is their own -- Social Deviants, as well as consult with clients about their social media and brand strategy goals and implementation.