Americana

Bluegrass/newgrass star Sam Bush had a challenge. His CD 'Circles Around Me' was released in the late fall of 2009, a time when he'd be off the road for several months. How could he and his label Sugar Hill Records keep a spotlight on the album after the initial reviews got published? How could they create a sales story to lead into the spring/summer festival season? The answer was Sam Bush Television, a branded weekly drop of high-value video exclusively at SamBush.com, promoted by concerted efforts across social media.