analytics

Content strategy is an emerging practice, and it involves a lot more than just text - it also includes images, video, and audio. We'll talk about content inventories, qualitative content reviews, learning what your users want, how social media and analytics fits in, and designing a workflow for the content creation process. We'll see who's doing it right, and what you can learn from their sites. You'll leave knowing how to create high-quality content that meets users' needs and that reinforces your company's brand.