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Cliff Ravenscraft is a full-time podcast producer and podcast consultant. He has been podcasting and consulting other podcasters since December of 2005. He's produced 2,000 of his own individual podcast episodes and has an audience of more than 50,000 subscribers to his network of podcasts that can be found at gspn.tv.

In this session, Cliff will share nearly 100 items that he looks at when he is hired to evaluate a podcast for a client.

Content strategy is an emerging practice, and it involves a lot more than just text - it also includes images, video, and audio. We'll talk about content inventories, qualitative content reviews, learning what your users want, how social media and analytics fits in, and designing a workflow for the content creation process. We'll see who's doing it right, and what you can learn from their sites. You'll leave knowing how to create high-quality content that meets users' needs and that reinforces your company's brand.