Social Media for Small Business

Building Trust - Why It Is Time to Have a Strategy

Building Trust is the most important part of any media strategy.

In this session will run a quick exercise how to build trust on social media platforms that is genuine and transparent.

Why Build A Social Media Strategy?

To start conversations with a new audience
To deepen conversations with an existing audience
To make all conversations more efficient

What Are the Benefits of a Social Media Strategy?

A Social Media Strategy helps your business or organization have a consistent message and voice

Maybe We're *ALL* Doing it Wrong: A Contrarian View of Social Media

Pundits tell us that individuals have more power now than ever before thanks to the explosion of personal media from blogging to podcasting to video sharing to social networking to mobile apps to location-based services.

Are we using this power responsibly and effectively? Is social media growth sustainable? Why are we behaving in an anti-social manner on social networks?

No cribbed answers or parroted advice, just questions to start the conversation that we–the evangelists, experts, and early adopters–need have.

Championing Digital Technology At Work: Tools To Use, Pitfalls To Avoid

Learn the do's and dont's of helping your company become more relevant in today's technology boom.

Learn where to begin and how to determine the digital tools that translate into success.

Social Media and the local small business-(Yellow pages are dead!)- How to increase your customer base by 60%

Newspaper readership is at its lowest point in 70 years even though the population has tripled over that same period. Magazines and even television have been in steady decline since 2000. And, Bill Gates believes that no one-NO ONE- under 50 will use the Yellow Pages at all! The old stuff ain’t working, because people have moved online.

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