social networking

As Media Director for Paramore|Redd I have had the privilege of overseeing social media efforts for clients like Tennessee Tourism, Back Yard Burgers and Chase Amazon Rewards. We've learned how to do social the right way, but we've also learned a few valuable lessons the hard way.

Previous Session Title:

Making Money selling NumberGarage, Cellular, Satellite TV, and more ...

We are wanting to discuss Affiliate programs, and how we approached the Affiliate programs in our product offering with Freedom Marketing Group.

Please understand: We are not selling anything to the PodCamp community through our "Session" at this years event. We believe in the power of affiliate sales models, and want to share our experience, and success as it relates to the way to make money with affiliate relationships.

Bluegrass/newgrass star Sam Bush had a challenge. His CD 'Circles Around Me' was released in the late fall of 2009, a time when he'd be off the road for several months. How could he and his label Sugar Hill Records keep a spotlight on the album after the initial reviews got published? How could they create a sales story to lead into the spring/summer festival season? The answer was Sam Bush Television, a branded weekly drop of high-value video exclusively at SamBush.com, promoted by concerted efforts across social media.

Pundits tell us that individuals have more power now than ever before thanks to the explosion of personal media from blogging to podcasting to video sharing to social networking to mobile apps to location-based services.

Are we using this power responsibly and effectively? Is social media growth sustainable? Why are we behaving in an anti-social manner on social networks?

No cribbed answers or parroted advice, just questions to start the conversation that we–the evangelists, experts, and early adopters–need have.

You have a Facebook profile, a Facebook page, a blog or two, three Twitter accounts, Google Wave, Google Buzz, as well as profiles on lala, Blip, MySpace (still) and a few others you can't remember your password to. So now what? How do you find and build your audience beyond your current followers and fans without losing those you already have or the few brain cells you have left?