video

Content strategy is an emerging practice, and it involves a lot more than just text - it also includes images, video, and audio. We'll talk about content inventories, qualitative content reviews, learning what your users want, how social media and analytics fits in, and designing a workflow for the content creation process. We'll see who's doing it right, and what you can learn from their sites. You'll leave knowing how to create high-quality content that meets users' needs and that reinforces your company's brand.

Show your users or potential customers how to user your product in short segments of screen video captures. Then wrap these videos into a feed to create a screencast.

I'll show you some of the basic tools and process that go into creating screencasts. Both software and hardware needed to get started, as well as some best practices for content creators at all levels. If you've ever considered add screencasts to show off your product or just want to add how-to videos to a online help site, this session will show you all the tools to get started.