The branding of a smart a$$

Is there such an animal as "personal branding" or is it just reputation? Are you making a bunch of noise on twitter and other SM tools or are you making a difference?

Learn how my reputation of caring less about things/others that don't deserve my time and more about others/things that do translated into REAL business. Discussed will be my usage/abuse of social "meh"-dia, a cynical attitude and a true sense of compassion for people led to the birth of The Anti Pimp.

I'll attempt to discuss how this led to my winning of the Nashville Social Media/Blogger of the Year award for 2010, a panel at SXSW 2011, one-on-one meetings with folks like NYT best selling author Gary Vaynerchuk, bazillionaire CEO Tony Hsieh, and fortune 100/500 companies like SAP, Publix, Universal Studios, Sears, EA and more that I'm too scared to list.

Fancy pants blah, blah blah....who'd have thought saying what you think, actually works. Sheesh...