Happy Clients: An Intro to Digital Account Management

Working with clients can be like raising small children: everything is now.

The site needs to launch now.

The proposal needs to be ready now.

The campaign needs to go live now.

We'll talk through how to manage accounts more successfully in digital media by highlighting some humorous examples of what not to do.

Matt Bigelow has managed accounts in health care, financial services and marketing services for Parthenon Publishing, an integrated communications firm in Nashville, Tenn.