Mobile Tag…You’re It! How Mobile Bar Codes (QR Codes) Can Help Your ‘Digital’ Get Physical

QR codes, mobile tags, 2-D bar codes…
Whatever you call ‘em, these digital ninjas are popping up everywhere nowadays—from magazine ads and store signage to biz cards and packaging. Mobile bar codes are becoming all the rage as a way to bring digital messaging to the physical world.

Fact is, as we all get smarter with our phones, mobile tags are an app-tastic way to stay in touch with our key audiences—everywhere. That’s a cool proposition for big brands like Best Buy and Ralph Lauren, but what can mere mortals…and small businesses…do to get in on this game of tag?

This session is the ultimate crash course to help you crack the Codes.
In just 2,100 seconds (aka 35 minutes), you’ll learn
- what the heck those little boxes are and how they work
- how to get ‘em, use ‘em and track ‘em
- the difference between various kinds and brands of mobile tags
- ways to enhance the stuff you do by integrating codes into your world
- great ideas and case studies from code-savvy businesses and brands
- practical and tactical tips to measure success and continuously raise the bar (code)

Come armed with your smart phone and an open mind. If you don’t already have a code reader, we’ll make recommendations about the best apps to download. We’ll use some fun show-n-tell to take you step-by-step down the road of the Code.

See you at PodCamp!