The Recommendation Age- the end of the Information Age as we know it

The information age and the Internet have overwhelmed people to the point
that we are now more interested in connecting and making real interactions with peers,
family, friends, and people with similar tastes and interests than we are in being “told”
what’s hot, what’s not – and why. Where we used to search the Internet, now we listen
to it; constantly seeking the advice, support and unvarnished – often unedited – views of
others to help counsel our most basic decision-making processes.
This shift has also heavily influenced how people shop, research and find
information about various topics.
In this session, we will look at what it takes to engage
and be authentic in your interactions as individuals, businesses, and marketers.